Aasara & Co

Aasara & CoAasara & CoAasara & Co
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Aasara & Co

Aasara & CoAasara & CoAasara & Co
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About Us:

Employment with Dignity

  We employ and train women from vulnerable, low-skilled backgrounds, equipping them to become skilled tailors and breadwinners in their families. This work brings income, confidence, and long-term stability.


Alongside them, we work with experienced artisans and production staff—women and men—whose skills ensure quality, mentorship, and continuity of craft.


Every Aasara piece is made through collaboration, care, and respect for the people behind it.

Imperfectly Perfect — Our Upcycled Collection

  Our philosophy of imperfectly perfect developed out of our work with kantha and upcycled materials. These products are made from reclaimed saris, vintage textiles, and the off cuts of our dresses – we make sure nothing goes to waste. Because of their past life, the fabric may carry small marks, gentle fading, or irregularities in pattern. At times, colours and prints don’t align neatly – but when brought together through careful design and handwork, they form something uniquely beautiful. 


Each kantha and upcycled piece is imperfectly perfect – one of a kind, unrepeatable, and rich with character.  

Slow fashion

  Our garments are produced in small batches using hand-loomed fabrics and traditional hand block prints, created in partnership with village artisans who are preserving centuries-old crafts. Each stage of the process — from printing to stitching — is done by hand, not machines.


Because we work in limited runs and with natural, artisan-made fabrics, our designs are always evolving. Prints change, materials vary, and once a batch is gone, it may not return in the same way again.


We choose small-batch production over mass manufacturing, valuing skilled labour, time, and craft. The result is clothing made with care — and meant to be worn with intention.

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